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We are a not-for-profit organisation advocating for parents.
We believe that the system underpinning working and parenting is not fit for purpose.
Parents are not supported to care for their own children. Combining working and caring for children is next to impossible. Parents and children are overstretched and overwhelmed.
Our policy position is simple
01
Increase paid parental leave to at least 12 months (with a component reserved for fathers).
02
Expand the Child Care Subsidy to include financial support for parents, grandparents and nannies to undertake care.
03
Restrict funding of for-profit childcare providers and bolster support for not-for-profit and community-run providers.
04
Change workplace laws and workplace culture to limit excessive working hours and provide more flexibility in working arrangements.
Our Champions

Lael Stone
Lael Stone. Lael is an author, educator and TedX speaker.
Lael says: "Alannah and Virginia...are opening up conversations around unpaid care work and supporting the family unit. I think these are important conversations to be had, especially if we want to prioritise attachment, connection and support for parents...I really believe that if we started supporting the family unit right from the beginning, then we would see far less issues further down the line."

Steve Biddulph
Steve Biddulph, psychologist and world-renowned parent educator and author of 'Raising Boys' and 'Raising Girls'.
"I am so pleased you are doing this. The culture of everyone - mums and dads - having to return to work before they are ready, or is good for their kids, is so predominant...individual parents feel immense pressure, social and financial to go with the flow. Everywhere I go, I meet parents who....felt encouraged by my writing, and the research picture - to trust their own intuitions, and stay home longer. They are always incredibly pleased they did."

Robin Barker
Robin Barker, bestselling author of 'Baby Love'.
Visit the Resources Hub for Robin's take on the incompatibility of child care for children under three.